DATACOMSenior AEM Developer & Consultant
Enterprise platforms · AEM · React
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ABOUT ME
Laurence Jiang
Full-Stack Developer & Consultant
Enterprise Platforms · Cloud · AI
Clients
Enterprise work delivered across food, finance, energy, insurance, and travel.
- Silver Fern Farms
- Westpac
- Meridian Energy
- Powershop
- Auckland International Airport
- AMP Insurance
* Projects completed while at Datacom.
PROJECTS
Silver Fern Farms Corporate
Built & supported multi-lingual enterprise AEM website for New Zealand's largest red meat processor, featuring product catalogs, sustainability reporting, and investor relations. Built with Adobe Experience Manager, custom components, and responsive design.
- AEM Sites
- Core
- JavaScript
- Strong
- HTML & CSS
- Strong
Silver Fern Farms Careers
Developed and launched the Silver Fern Farms Careers website using AEM integrated with Oracle DB, enabling recruitment of multiple roles annually across business units.
- AEM Sites
- Core
- Java
- Strong
- Oracle DB
- Supporting
Silver Fern Farms Co-op
Led technical development of the Silver Fern Farms Co-op website, including frontend logic for dividend computations and an intuitive UI for shareholder engagement.
- AEM Sites
- Core
- JavaScript
- Core
- HTML & CSS
- Strong
My Silver Fern Farms Customer Portal
Built & supported single Page Application (SPA) customer portal for order management, product tracking, and account management. Built with React and AEM Headless APIs.
- React
- Core
- AEM Headless
- Core
- REST APIs
- Strong
Westpac New Zealand Workflow Automation
Built AEM-backend email workflow for Westpac’s DAM, enabling people leaders to automatically receive metadata summaries when digital assets are updated, replacing manual tracking and improving content governance across 5+ internal business units.
- AEM DAM
- Core
- AEM Workflows
- Core
- Java
- Strong
AMP Insurance New Zealand Workflow Automation
Automated backend for AMP Insurance KiwiSaver onboarding, integrating with Salesforce to remove manual spreadsheet updates. Saved 30 minutes per advisor and improved accuracy across thousands of annual sign-ups.
- AEM Forms
- Core
- Java
- Strong
- Salesforce
- Supporting
Meridian Energy New Zealand Email Campaigns
Automated billing email campaigns for Meridian Energy using Adobe Campaign Standard, replacing manual email processes across 100+ customer segments.
- Adobe Campaign
- Core
- Audience Segmentation
- Strong
- Email Automation
- Core
Powershop New Zealand Email Campaigns
Automated billing email campaigns for Powershop using Adobe Campaign Standard, replacing manual email processes across 100+ customer segments.
- Adobe Campaign
- Core
- Audience Segmentation
- Strong
- Email Automation
- Core
Silver Fern Farms Marketing Automation
Automated B2C Portal shipping notifications using Adobe Journey Optimizer and Sinch, enabling real-time email and SMS tracking updates for 1,000+ active customers via integrated Kotahi logistics data.
- Adobe Journey Optimizer
- Core
- Sinch
- Strong
- Email & SMS
- Core
- Kotahi Integration
- Supporting
Auckland International Airport Marketing Automation
Supported Adobe Journey Optimizer (AJO) for Auckland Airport, assisting in the delivery of 20+ real-time communication flows that personalized customer interactions for millions of annual travellers across key airport services.
- Adobe Journey Optimizer
- Core
- Journey Orchestration
- Strong
- Personalisation
- Strong
Silver Fern Farmer
Created the entire Silver Fern Farmer website in AEM as a Cloud Service through a fully AI-agentic delivery process, directing Cursor and Claude Opus with a structured SPARC methodology. The approach compressed planning, implementation, and refinement into a delivery pace roughly five times faster than the usual timeline.
- AEMaaCS
- Core
- Agentic AI
- Core
- SPARC
- Strong
- Cursor & Claude
- Strong
Something Out There
Founded and engineered Something Out There as a mostly static Astro 7 digital AI studio site with strict TypeScript, content collections, and a progressively enhanced Three.js/GLSL eclipse animated through GSAP ScrollTrigger. Deployed on Cloudflare Workers with a Resend contact endpoint, privacy-safe Analytics Engine conversions, and Playwright, axe, and Lighthouse validation.
- Astro 7
- Core
- Cloudflare Workers
- Core
- Three.js / GLSL
- Strong
- GSAP
- Strong
Code by Bot
Founded and built Code by Bot as a Next.js 16 and React 19 AI software catalogue, using Motion for restrained interactions and TypeScript for the responsive product experience. Packaged for Cloudflare Workers through OpenNext, with Vitest, Playwright, axe, strict security headers, and CI-backed accessibility, SEO, and visual validation.
- Next.js 16
- Core
- React 19
- Core
- Motion
- Strong
- OpenNext / Workers
- Strong
Wallet Portfolio
Designed and built this interactive portfolio as a physical wallet journey: a reversible profile card, client insert, newspaper-style project ledger, and wallet-mounted contact note choreographed with GSAP. Built in Next.js and React with responsive, reduced-motion, and Playwright-verified behaviour across desktop and mobile.
- Next.js
- Core
- React
- Core
- GSAP
- Strong
- Playwright
- Strong
